Founder, Heritage Waterfowl Co.

Damien Kelly is the Founder and CEO of Heritage Waterfowl Co., a lifestyle apparel company inspired by the traditions of waterfowl hunting and the great outdoors. Born and raised in Gloucester, VA, Damien built the company from the ground up, transforming a local idea into a brand that now reaches customers well beyond his hometown.

As CEO, Damien is involved in every step of the process—developing product designs, managing operations, overseeing marketing, and building partnerships. His leadership ensures that each Heritage Waterfowl Co. item reflects authenticity, quality, and the traditions that define the outdoor community.

Under Damien’s guidance, the brand has grown from online and local vendor markets to being featured in retail stores and wholesale accounts across Virginia and beyond. This expansion has allowed Heritage Waterfowl Co. to share its message and products with a wider audience, while still holding true to the small-town values it was built on.

For Damien, Heritage Waterfowl Co. is more than apparel—it’s a community and a legacy. Every decision he makes reflects his commitment to authenticity, heritage, and a love for the outdoors that runs deep in Gloucester and across the waterfowl hunting community nationwide.